Monday, August 16, 2010

A Park Ranger's Brand

Since retiring from the National Park Service I have been learning the ins and outs of writing, editing, publishing, and now marketing a book. I thought the writing of a book would be challenging and hard work. What I am now finding is that after self publishing (that means I paid to have the book published) A Park Ranger’s Life: Thirty Two Years Protecting Our National Parks I am now the CEO of a one man marketing venture trying to get word about the book before the reading public. I am learning about the inner workings of:

Book Signings
Radio Station Interviews
Newspapers and Press Releases
Magazine Editors
Book Stores
Sales Pitches
Social Media
Printing of Marketing Materials (Bookmarks, Business Cards, Posters, Door Magnets, and Banners)

I have been fortunate to have guidance through this process from my publisher, Wheatmark Publishing, and a friend with a background in marketing that has been giving me tips and helping to produce ideas and graphics to assist in getting the publics’ eye.
The latest product is a logo to aid in the branding process.

My education and the marketing process continues.

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