Since retiring from the National Park Service I have been learning the ins and outs of writing, editing, publishing, and now marketing a book. I thought the writing of a book would be challenging and hard work. What I am now finding is that after self publishing (that means I paid to have the book published) A Park Ranger’s Life: Thirty Two Years Protecting Our National Parks I am now the CEO of a one man marketing venture trying to get word about the book before the reading public. I am learning about the inner workings of:
Radio Station Interviews
Newspapers and Press Releases
Printing of Marketing Materials (Bookmarks, Business Cards, Posters, Door Magnets, and Banners)
I have been fortunate to have guidance through this process from my publisher, Wheatmark Publishing, and a friend with a background in marketing that has been giving me tips and helping to produce ideas and graphics to assist in getting the publics’ eye.
The latest product is a logo to aid in the branding process.
My education and the marketing process continues.